Hyderabad, 05th December, 2017: Sweet Magic Foods an organization with over 20 years of  experience in  F& B (Sweets & Bakery products) and hospitality sector  across  Telangana and Andhra Pradesh announced their foray into packaged food category by launching Sweet Magic Wheat Rusk”. The product was unveiled by Mr. AVS.Vara PrasadManaging Director , Sweet Magic FoodsMr. V V Ranga Rao, Managing Director , Lemon Sales and Distribution Pvt Ltd in the presence of eminent directors from Tollywood including Mr. S.S.Rajamouli, Mr. V.V.Vinayak, Mr.Sukumar, Mr.Vamsi Paidipally, Mr. Surender Reddy, Mr. Koratala Siva, Mr. Harish Shankar, Mr.Maruti and Mr. Krish 

In a tea drinking nation like India, there has always been a huge demand Rusks which is a famous tea-time snack options.  Derived from the word ‘rosca’, which is Portuguese word for ‘a twisted, coiled roll of bread’,   “rusk” has adorned our morning and evening tea sessions over the years.  The “Rusk” is a high growth segment, which is expected to grow at 25% and become a Rs. 5000 Crore market by 2020. A segment mostly dominated by the unorganized sector, the category offers a plethora of opportunities for brands like Sweet Magic Foods which have established themselves in the F&B segment.

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The brand SWEET MAGIC” is completely driven by market research and has always adapted to address the requirements and concerns of households through introduction of new products or ventures. Keeping in view of the changing trends towards a healthier lifestyle, Sweet Magic Foods banking on apparent shift from the traditional snacking preferences to the healthier options have introduced Sweet Magic Wheat Rusk” in an appealing packing, at an attractive price point to cater to the needs of the present day families. The Wheat rusk is a good source of fiber and makes for a healthy snack for diabetics due to its low sugar and calorie content. Wheat rusk is rich in Vitamin B, which is important for nerve signaling and stimulation. Wheat rusk can help reduce stress. Wheat rusk with low fat cheese can be a light evening snack or with low fat butter and tea can be a good morning or mid-day snack. Wheat rusk is a wholesome, healthy and tasty snack, good for adults and children alike.

Speaking on the launch of Sweet Magic Wheat Rusk Mr. AVS.Vara Prasad, MD, Sweet Magic Foods said, “. It is our constant endeavor to introduce products that are good, convenient and healthier for our customers. Today people prefer making lifestyle modifications, and eat right to stay healthy.  Keeping this in mind we are launching Sweet Magic Wheat Rusk, in the high growth rusk category as our first product in the packaged food segment. We are gearing up to tap into the growing business opportunity in the rusk segment by setting up a  600 MT per month capacity ensuring high quality products prepared and packaged hygienically for our esteemed customers. Our initial entry would be with plain Sweet Magic Wheat rusk, however we plan to add flavored variants shortly. “

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Adding to this, Mr. V V Ranga Rao, MD, Lemon Sales and Distribution Pvt Ltd Said, “We are proud to be associated with Sweet Magic Foods as a strategic marketing and distribution partners for their foray into the Branded and packaged food category and launch “Sweet Magic Wheat Rusk. We plan to drive market expansion with the 65g trial pack priced at Rs 10 per pack. We also offer the 190g bulk pack at Rs 30 per pack for regular usersWe are confident that the people will appreciate the taste and our attractive packing for Sweet Magic Wheat Rusk. We are planning to focus on increasing our presence in key south markets and creating a niche for ourselves in the branded food category”.